Contributed by: Jim Allen, JamesAllen.com

To a woman, an engagement ring is a symbol of love, devotion and enduring commitment. She has secretly been thinking about the ring for years, so making the proper choice is key – but don’t panic just yet. Shopping online offers the ability to get what she wants, or more, for a fraction of what you would pay at retail. There are plenty of sites out there that will give you all the information you need to select the perfect diamond and setting, but let’s review the basics for now.
The diamond is the ring’s centerpiece, its focal point, making it the most important part of the ring. Cut is the most significant factor, as a well-cut diamond will offer the most brilliance. Color and clarity are personal preference, but remember: all she, and you, will be asked about is the carat weight and how much it sparkles. Putting more emphasis on cut and size and less on color and clarity (while still making sure the diamond looks white and is clear of visible inclusions) will make for a happier bride-to-be!
If you’re undecided about what setting to select to hold the diamond you just spent two weeks (or months) picking out, consider this: 81% of women surveyed said they wanted platinum. Gambling men everywhere are jumping on the platinum bandwagon with odds like that! With all of platinum’s benefits working in your favor, what’s not to love: platinum’s a stronger metal that holds its value longer and requires less maintenance. Gentlemen, we have a winner! She shouldn’t be the only lucky one, though – you deserve platinum as well! You work hard and play harder, so you need a ring that will stand up to your active lifestyle.
JamesAllen.com guides you through the purchase process before, during and after the sale: real magnified images, stunning 3HD renderings of over 1,000 platinum settings and wedding bands, a 60-day return period, along with one free resize and one free FedEx label within that same timeframe. Their knowledgeable customer service staff is also available to answer questions 24/7, so they can talk when you can – when she’s not around!
From here, your lives are going to be full of compromises – don’t compromise on your rings. They are all that will remain when the wedding is over, and will be a constant reminder of your love. Start your lives together right: make the platinum choice.
To view platinum engagement rings to fit your budget, visit www.preciousplatinum.com and www.JamesAllen.com